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THE FUTURE:
AUTOMOTIVE HAUTE COUTURE
Automotive haute couture will become a defining trend in the upper echelons of car manufacturing. It will not only redefine luxury but also push the boundaries of craftsmanship, exclusivity, and artistic expression in the automotive world.
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Ericsson Automobile is the owner of the trademarks
Automotive Haute Couture, Frua and Italsuisse and
The Archivio Pietro Frua in Turin, Italy.
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If you want to find out more about Automotive Haute Couture as a brand platform for your business, don't hesitate to contact us directly at Ericsson Automobile.

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